25.2 What characterizes the language of business

In order to make a or an effective communication, the language has to be . Typically, business language makes use of that is understood throughout the business world: ‘ ’, rather than ‘the meeting about the new project we have called Alpha’, ‘ ’ rather than ‘How much does it cost to produce the magazine, then?’. ‘ ’ does not need to be explained to a business man in California, nor to one in Korea. Also acronyms are often used, .
As Steve Jobs the former head of Apple put it, ‘an alphabeti Spaghetti of Acronyms?

successful business transaction    HRM, AOB, CEO etc    clear    The Alpha Project Meeting    Just-in-time production    What are the production costs?    short, precise terminology

A lot of day-to-day business language involves functional language. For example, ‘ the new software cost?’, ‘Could you by Friday?’, ‘ What was of the meeting then?’. This is why the inlingua method is ideal for teaching business language: because it is based on language .

get that to me    the outcome    functions    how much does

Business communications always have a sense of purpose. That is to say there is a why the is taking place or the has been written, e sent etc. Even is done to build up business contacts, not just to find a new friend (even if that is sometimes the result).

reason    socializing    letter    mail    conversation